Privacy Policy

Privacy Policy

This privacy policy applies to the Friedman Center for Breast and Lymphatic Surgery’s (“the Friedman Center”) digital communication and its website: www.friedmancenter.org.

Email Communications—Your Choices

If you have opted into our digital and marketing communications, you may receive informational emails for events, announcements, and reminders on topics of interest. You always have the option to unsubscribe from any Friedman Center marketing communications emails by clicking on the “unsubscribe” link at the bottom of marketing emails that you receive. In general, the clinical communications you receive from the Friedman Center are a direct response to your inquiry and cannot be opted out.

Personal Information You Choose to Submit

Submitting personal information (name, address, telephone number, email address, etc.) is voluntary and is not required to access information on our website. If you choose to provide the Friedman Center with personal information—for example by completing a “Contact Us” form, requesting an appointment, signing up for an event, signing up for our e-newsletter or digital resources, or completing a survey—we may use that information to respond to your message and/or help us get you the information or services you requested.

Information We Collect Passively

When you browse through our website, we use a number of tools to gather and store information about your visit, including:

GOOGLE’S UNIVERSAL ANALYTICS

The Friedman Center uses Google’s Universal Analytics (UA) software to gather and store information about your visit. However, this information cannot be used to identify you as an individual. It is only used in aggregate to help understand how well our site is meeting the needs of our users and how we can best improve its performance. The aggregate data is only available to our Digital Strategy team and select staff members who require access to perform their job duties. The basic information we collect includes:

• The date and time of your visit to our website
• The pages and documents you viewed on our website
• The URL of the website you visited prior to ours
• The type and version of your Web browser and operating system
• Your location at the time of your visit, down to the city-level
• The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.

Tools Used to Customize Your Experience

Some other tools used to customize your experience include:

ADDTHIS

The Friedman Center offers AddThis on its website, giving users the option to bookmark and share Friedman Center website content on social media sites. Using AddThis on the Friedman Center’s website does not require registration or personally identifiable information. The AddThis Privacy policy is available at http://www.addthis.com/privacy.

BIT.LY

The Friedman Center uses Bit.ly to shorten long URLs for use in email and social media messages. Bit.ly provides analytics on how many people clicked on the URLs distributed by the Friedman Center. Bit.ly analytics do not provide any personally identifiable information about the visitors who click the shortened links. The Bit.ly Privacy Policy is available at http://bit.ly/pages/privacy.

GOOGLE ANALYTICS

The Friedman Center may employ tools provided by Google Analytics to support Display Advertising, including Remarketing, Google Display Network Impression Reporting, data collection via advertising cookies and anonymous identifiers, the DoubleClick Campaign Manager integration and/or Google Analytics Demographics and Interest Reporting. In general, this means that third-party vendors, including Google, may show Friedman Center ads on sites across the Internet based upon visits to the Friedman Center website. To implement these tools, Northwell Health and third-party vendors, including Google, use first-party cookies and third- party cookies together to inform, optimize, and serve ads based on past visits to the Friedman Center website. The Google Analytics Privacy Policy is available at https://www.google.com/intl/en/policies/privacy/.

Understanding Cookies

Websites can automatically place small text files, known as “cookies,” on the computers of their visitors. So long as they do not expire or get deleted, cookies identify the unique browser used by the visitor. On each subsequent visit to the website, the visitor’s browser will retrieve the cookie, allowing us to aggregate the number of return visitors. The Friedman Center uses “cookies” to test and optimize our website design and content. We use two types of cookies on our websites:

• We use session cookies to gather data for technical purposes, such as improving navigation through our website and generating statistics about how the website is used. Session cookies are temporary text files that expire when you leave our website. When cookies expire, they are automatically deleted from your computer. We do not use session cookies to collect personal information, and we do not share data collected from session cookies.
• We use multi-session cookies, or persistent cookies, to customize our website for frequent visitors and to test variations of website design and content. Multi-session cookies are cookies that are stored over more than a single session on your computer. We do not use multi-session cookies to collect personal information, and we do not share data collected from multi-session cookies. Our multi-session cookies are set to expire no more than two years after your last visit to our website. After two years, they are automatically deleted from your computer. The Friedman CenterNorthwell Health is unable to identify an individual by using such technologies.

Blocking session cookies from your computer will not affect your access to the content and tools on our website. Blocking multi-session or persistent cookies may affect the personalization of the information on those sites.

Website Security

We employ commercially reasonable measures to safeguard the collection, transmission and storage of the information we collect. These measures vary based on the sensitivity of the information that we collect, process and store and the current state of technology. We use software programs to monitor traffic to identify unauthorized attempts to upload or change information or other types of malicious use. Information collected from these sources may be used to help identify an individual in the event of a criminal investigation or as required by any legal process.

Visiting an Official Friedman Center Page on Third-Party Websites

We maintain accounts on third-party websites, such as social media sites, as tools to better interact with the public. The security and privacy policies of third-party websites apply to your activity on those sites. Users of third-party websites often share information with the general public, user community, and/or the third-party operating the website. You should review the privacy policies of all websites before using them and ensure that you understand how your information may be used. You should also adjust privacy settings on your account on any third-party website to match your preferences.

Friedman Center Accounts

Common third-party website privacy policies used by the Friedman Center include:

• Google and YouTube Privacy Policy
• Facebook Data Use Policy
• Facebook Privacy Page
• Linkedin Privacy Policy
• Twitter Privacy Policy
• Instagram Privacy Policy
• Pinterest Privacy Policy

User-Generated Content

Any personal information or image content you voluntarily disclose online in a manner that other users can view (including, but not limited to: product reviews, comments, posts on social media pages, etc.) becomes publicly available, and can be read, collected, and used by other members of this Site to send you unsolicited messages. Your name, email, or other information may also be displayed when you post comments or upload images throughout the Site. The Friedman Center is not responsible for the personal information users select to disclose in these forums.

Information Collected and Used from Third-Party Websites

If you have an account/profile with a third-party website, and choose to follow, like, friend, or comment on a third-party website managed by the Friedman Center, certain personal information associated with your account may be made available to us based on the privacy policies of the third-party website and your privacy settings within that website. We do not share personally identifiable information made available through these websites.

Agreement to Our Terms and Changes to This Privacy Statement

By using this Site, you consent to the collection and use of information by the Friedman Center from the Site as indicated above. The Friedman Center reserves the right to modify this privacy policy at any time. We will promptly reflect any such modifications in these Web pages.

POLICY UPDATED: 27 August 2020